The Odd Market Swap Meets and Flea Markets Will Connect Your Brand to the

$2.5 Trillion Millennial Market

Reach the Audience of Millennials with Purchasing Power

Live Events

Los Feliz Flea and LACC Swap Meet

Multimedia Campaigns

Including television, radio, print and digital platforms

Drive Sales and Traffic

Grow your customer base, increase brand awareness and loyalty among Millennials to generate more engagement

Access-to-Audience

Email marketing, social media, blogging, video marketing, podcast and press releases

REALLY? MILLENNIALS ARE A $2.5 TRILLION MARKET?

Average Net Worth

$127,793

Average Income

$58,628-$125,682

Millennials Spend Their Money On (Yearly)

Housing: $26,241

Insurance: $10,402

Transportation: $13,128

Apparel: $1,950

Groceries: $2,242

Dining out: $1,672

BUYING HABITS AND CONSUMER NEEDS OF MILLENNIALS

DEMOGRAPHICS OF MILLENNIALS WITH PURCHASING POWER

CAREER: PUBLIC RELATIONS AND ENTERTAINMENT

MOTIVATIONS: FINANCIAL SUCCESS, SOCIAL STATUS, PEER RECOGNITION, ENVIRONMENTAL CONSCIOUSNESS

INTERESTS: MOBILE GAMING, VIDEO GAMES, ARTS & CRAFTS

PAIN POINTS: WORK-LIFE BALANCE; PURSUING CAREER OPPORTUNITIES

INFORMED CONSUMER: OFTEN RESEARCHES AND WEIGHS OPTIONS BEFORE MAKING A DECISION

VALUES: GOOD CUSTOMER SERVICE, CUSTOMIZATION, SOCIAL & ENVIRONMENTAL RESPONSIBILITY

BUYING HABITS: BALANCES VALUE, QUALITY, AND SOCIAL & ENVIRONMENTAL RESPONSIBILITY

ENTERTAINMENT: GAMING, SOCIAL MEDIA, VIDEO 

CONNECTOR: LISTENS TO FRIENDS & FAMILY; MAKES PURCHASES ON SOCIAL MEDIA

SOCIAL MEDIA: INSTAGRAM, TIKTOK, YOUTUBE, X, FACEBOOK

INFLUENCES: PEER GROUP AND ONLINE MARKETING

Goals for Sponsors

• Educate Millennial consumers and organizations about your products and services
• Increase your brand awareness and loyalty
• Grow your customer base and drive your traffic and sales

ALL ABOUT THE ODD MARKET

Los Feliz Flea Combines Vintage & Artisan Vendors with Community Events

LACC Swap Redefines the Traditional Swap Meet

Los Feliz Flea and LACC Swap Meet are Community Events by Phillip and Shelly Dane

Phillip Dane and Shelly Farmighetti-Dane are a husband-and-wife team with over three decades of experience in the event planning industry. As a forum for small businesses and independent artisans, The Odd Market brings together an array of vendors dedicated to antiques, retro furniture, captivating art, and more.

Community events include Los Feliz Flea at Vintage Land, a weekend curated vintage market on the rooftop that features vendors of antiques as well as members of the local Maker community—and of course, food and drink. Between the wares and the stunning views, Los Feliz Flea is a haven for seekers of unique and timeless pieces, including many celebrities.

LACC Swap is breaking the mold of the traditional Hispanic Swap Meet. Odd Market has also produced events at other iconic locations throughout Los
Angeles, such as Union Station and Dodger Stadium. Phillip and Shelly are committed to supporting local businesses and creating a space where artists and
makers can showcase their talents and connect with customers.

WHY PARTNER WITH THE ODD MARKET?

Measurable Engagement

  • The Odd Market measures engagement and activation, and creates customized campaigns
  • Reach your market: Access the $2.5 trillion Millennial market
  • Promotional opportunities include pre-marketing, on-site, and follow-up campaigns
  • Interactive Contests to promote your brand

Media and Extended Reach

  • Multi-media campaign includes television, radio, strategic alliances, videos and blogs
  • Online marketing campaign through a variety of media outlets
  • Social media presence on various platforms such as Facebook, Instagram, X, and YouTube
  • Proprietary SMS and MMS marketing
  • Email marketing and follow-up
  • Blogs and Podcasts
  • Press releases and articles

Online and Digital Marketing

  • Video and mobile marketing cam 

TOP 10 REASONS TO SPONSOR
THE ODD MARKET

1. Drive Sales to Millennials with spending power.
 
2. Reach the $2.5 trillion Millennial market
 
3. Boost Brand Awareness and Loyalty through product placements, signage, company representatives, traditional and digital media
 
4. Speaking and Events for The Odd Market will provide measurable engagement for your brand
 
5. Access-to-Audience through email marketing, masterclasses, social media, videos, blogging and mobile marketing
 
6. Increase your media presence and exposure
 
7. Contests and Rewards to Provide Engagement through multimedia campaigns, including a variety of digital media
 
8. Phillip and Shelly as spokespersons for your brand
 
9. Cause-Marketing Benefits through the support of flagship non-
profit Los Angeles City College Foundation
 
10. Award Presentation as you receive the “Making a Difference
Award” with media and photo opportunities
Chat with us now to learn more about our Sponsorship!

SPONSOR BENEFITS

Multi-media campaigns including television, radio, podcast, print and digital platforms

Social media marketing through various platforms such as Facebook, Instagram, X, YouTube, and LinkedIn

Increase brand awareness to Millennials with tremendous consumer needs

Phillip and Shelly Dane as spokespersons for your brand

Customized contests, branding and multi-media for maximum engagement

Interactive benefits: Name attached to promotions, articles and marketing

Sampling and couponing: For proven successful promotions and brand
awareness

Advertising includes a variety of highly engaging traditional and digital media

Hyperlink, logo and message on the official website

Dedicated campaigns with pre-marketing and follow-up promotion

Option to provide prize giveaways

Enhance your cause-related marketing through support of charitable partner: Los Angeles City College Foundation

Proprietary SMS and MMS marketing

ULTIMATE MARKETING PLAN

The Odd Market Media and Masterclasses

Customized interactive contests

Email marketing to loyal fans

Extended reach through social media

SMS and MMS marketing

Podcast, blogs and mobile marketing

Newspaper and magazine articles

Press releases and articles

Radio interviews, advertising and speaking

Television appearances

Chat with us now to learn more about our Sponsorship!

Media

Sponsors

Charitable Partner: Los Angeles City College Foundation

The Los Angeles City College Foundation (LACCF) develops philanthropic support by working with donors and community partners to improve educational opportunities and outcomes for the students of Los Angeles City College. LACCF develops and provides student services and financial support to increase college access and enable college success for economically disadvantaged students and other historically underserved student groups.

We collaborate with prominent brands and agencies that align with our commitment to championing small businesses, nurturing creativity, and fostering community growth.

PHILLIP AND SHELLY ARE CHAMPIONS OF LOCAL BUSINESSES & ARTISANS

Phillip and Shelly have a passion for curating unique and eclectic events that bring together artists, makers, and the community. They started their career in event planning in 1991 by producing trade shows and exhibitions for the fashion and entertainment industries. They launched Odd Market, which quickly gained a reputation for being a premier destination for artisanal goods, vintage finds, and local food and drink. They live in Los Angeles with their 5 children and various pets.

The Odd Market

Live Odd. Never Ordinary.

Providing platform for small businesses and independent artisans since 1991

VINTAGE TO HANDCRAFTED

Tons of Stuff

Over 3000 Sellers are Registered with Odd Market

HUNGRY ANYONE?

Food Trucks

Over 200 Food Trucks ready to serve you

LET THE SOUND MOVE YOU

We Love Music

Over 100 Emerging Bands performing live up close

Get a glimpse of our fantastic Event Engagements

Chat with us now to learn more about our Sponsorship!

Testimonials

This was my first shopping experience in Los Angeles and it was really fun. There were a lot of booths to shop through ranging from closing to shoes and accessories. I loved how there were food and drink tents too. Everyone was really friendly.

Alexis M., Los Angeles, California

Great view of the Downtown Los Angeles skyline from the market. Free entry. Pet friendly. Even a bar with cocktails to chill out and enjoy the view while shopping

Dave H., Little Tokyo, California

Drove out here from Las Vegas early this morning just to check this gem out. I had such a great time exploring all of the booths and showing my daughter the areas where my classes that I remember were.

Cecile L., Las Vegas, Nevada

Great place to find good deals and vintage items sellers are very knowledgeable and want to help.

Guido L., Hawthorne, California

Celebrities who frequently visit The Odd Market

Maddie Ziegler

Jonas Brothers

Mr. Brainwash

Vanessa Hudgens

Taika Waititi

Anwar Hadid

Rita Ora

Xochitl Gomez

Alexa Demie