Movie theaters decked out with indoor playgrounds are coming to L.A.

In All Vendors, Food Trucks, Phillip's Blog, Uncategorized, Vendors by Phillip Dane

We might give superhero-obsessed Hollywood a hard time for always seeming to cater to kids with their on-screen fare, but two movie theaters opening next week take it to a whole new level: the theaters contain actual playground equipment inside the screening room.

The Cinépolis chain has had success with these kid-friendly theaters in Mexico, Costa Rica, Guatemala and Spain, but will be making its first foray into the U.S. market with the opening of two SoCal locations, one in Pico-Rivera and one near Carlsbad.

Offerings in each of the brightly-colored theaters vary, but have included features like bouncy rides, jungle gym structures, slides, beanbag chair seating and astroturf carpeting. Even the concessions are kid-oriented, with popcorn coming in Cheeto, chili, caramel and zebra flavors, according to LAist.

Cinépolis thinks these “junior auditoriums,” as they call the kiddo screens, fill a niche for families that other cinemas can’t. Many families prefer to set little ones up in front of a Netflix stream rather than head out to a brick-and-mortar cinema, and they hope that by creating these designated family spaces they can lure them back into the ticket-buying market.

The junior auditoriums will be added on to existing Cinépolis multiplexes but will be used exclusively for daytime, family-friendly films. If the child screens are a hit, they’ll be expanding to Dallas next, and could potentially roll out to all of the chain’s U.S. locations over time.  

Want more? Sign up here to stay in the know.

Powered by WPeMatico